Wisconsin Dairy News to Feature Kitchen Wellness

Schairer Farms share the value of the Rual Health Initiative’s on-site preventive health screenings


20160609_104706The Schairer Farms in Birnamwood, Wisconsin welcomed the staff of the Rural Health Initiative, Wisconsin Milk Marketing Board (WMMB), and Discover Mediaworks to their farm yesterday, Thursday, June 10, 2016, for a live, on-site interview for an upcoming Wisconsin Dairy News segment.

The Wisconsin Milk Marketing Board reached out to the Rural Health Initiative in early spring with interest to film a Wisconsin Dairy News segment, featuring a Wisconsin dairy farm who has participated in the Rural Health Initiative’s Kitchen Wellness. After a few rounds of phone tag, owners Jim and Carol Schairer, graciously accepted our invitation to feature Schairer (prounounced ‘shire’) Farms in the segment.

With the sunshine in full-force, we arrived at the beautifully manicured farm around 10:00am. It wasn’t long until 4th generation farmer and owner Jim enlightened us on the daily operations at Schairer Farm, sharing stories and introducing us to two, of 11, granddaughters who were busy tackling their daily routine.

20160609_104101Up next, Jim volunteered to participate in a preventive health screening, performed by Rural Health Initiative’s Outreach Health Coordinator and videotaped by Discover Mediaworks, to help educate and visualize to community members just how convenient and simple the Kitchen Wellness health screenings are.

Following the health screening, Jim shared with Wisconsin Milk Marketing Board why it is important for Schairer Farms to offer the Rural Health Initiative’s Kitchen Wellness to its employees. In 2015, the Rural Health Initiative’s preventive health screenings discovered health conditions that required some form of medical attention in 4 of the 21 hired employees.

Without the screenings, the employees would not have known anything was wrong. Since the screening, employees have modified health habits to regain a healthier lifestyle.

The day concluded with a mini tour around the farm, watching various trucks and semis entering and exiting with deliveries and loads, and a few last stories from Jim. One thing’s for sure, the man sure can chat! And, we loved every minute of it. Thanks for the laughs, Jim!

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Special thanks go out to to both Jim and Carol for their hospitality yesterday, as well as for the opportunity to serve their farm and employees via Kitchen Wellness. It is because of the hard working dairy farmers that Wisconsin remains America’s Dairyland. Additionally, thank you to Liz from the Wisconsin Milk Marketing Board for the opportunity to share about Kitchen Wellness via Wisconsin Dairy News. We look forward to viewing the finished segment.

Look for the Wisconsin Dairy News segment featuring the Rural Health Initiative’s Kitchen Wellness, scheduled to launch in mid-July.

About Wisconsin Dairy News

Working together with Discover Mediaworks, the Wisconsin Milk Marketing Board develops 90-second television news segments covering a variety of dairy business stories from around the state.  These stories air weekly during the local news on the following Wisconsin stations during the times noted:

  • WAOW TV 9 – Wausau, Fridays 6:00-6:30 PM and Mondays 6:00-7:00 AM
  • WYOW TV 34 – Eagle River, Fridays 6:00-6:30 PM and Mondays 6:00-7:00 AM
  • WXOW TV 19 – La Crosse, Tuesdays 6:00-6:30 AM
  • WQOW TV 18 – Eau Claire, Mondays 6:00-6:30 AM
  • WKOW TV 27 – Madison, Mondays 5:30-6:00 AM
  • WFRV TV 5 – Green Bay, Fridays 12:00-12:30 PM
  • WJMN TV 3 – Marquette, MI, Fridays 1:00-1:30 PM, EST

To watch past segments of Wisconsin Dairy News, http://www.americasdairyland.com/ddm-videos/wisconsin-dairy-news.